About

The Sales Essentials Story

Sales Essentials Online courses and resources are brought to you by the team at Barrett.

Since 1995 we’ve worked with and assessed more than 70,000 people and have revolutionised the way they sell and helped them achieve their goals.

Sales Essentials was born out of a vision we had in 2000; a vision that we would build a robust online DIY sales education platform for people intent on being effective sales professionals.  We, like many of our colleagues and clients, were sick of the hyped-up motivational speeches, the tricks and secrets to success, the spin that pollutes the sales profession.

We launched in 2013 and since then, thousands of people have gained access to the knowledge, tools, and skills needed to sell ethically and successfully, at any time, in their own time.

Because if you have an idea, capability, product, service, or opportunity that you want to take to market, or get buy-in from your colleagues or stakeholders then you need to be able to sell – ethically, honourably, and effectively. 

Meet the Sales Experts

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To stay competitive in business and sales it is critical to keep learning and honing your skills on a regular basis. But for many, our busy lifestyles mean enrolling in face-to-face courses or attending weekly training sessions can become nearly impossible.

Salesessentials.com solves this problem by moving education beyond the classroom. We give you full control of what and when you learn.

We’ve designed our university grade sales training courses and modules so you can work through them at your own pace and learn the fundamental skills and techniques that will boost your sales ethically and effectively.

With Salesessentials.com you’ll learn the proven methods to sell without compromising your character and join thousands of students who are leading the way to sales growth, in everything from small businesses of one to large multinational organisations.

The New Salesperson

The days of pushy sales people are over. No one’s buying from them anymore.

Today, the smart salesperson knows that selling is about working together WITH buyers to help them achieve their goals, solve their problems or find new ways to do things better. Selling is about helping people buy what’s important to them at the time. Today, selling is about bringing new insights or sorting through clutter to get to the real gems or truths people are seeking.

The New Sales Technique

Sales shouldn’t be a dirty word. Like many of our colleagues and clients, we’re sick of the hyped-up speeches, tricks, empty promises and the general rubbish that pollutes the sales profession.

Salesessentials.com is about reversing that trend, giving passionate people, like you, access to real education, and practical sales tools and resources so you don’t have to compromise your integrity in order to succeed.

University grade course content

From your very first module or eBook, you’ll be learning invaluable skills and gaining knowledge from industry leading professionals.

Our course material and stand-alone products allow you to tap into the sales knowledge, skills, and mindset that will have you winning clients while creating strong connections that turn your customers into raving fans.

Speak to us about your needs.

Talk to us, our advisory team, and we’ll be able to advise you on the best solution for your business.

Barrett Sales Blog

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