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2025: Top 10 Action Plan for Leaders, Teams & Capability Builders
In 20 seconds
As we step into 2025, it’s clear that the fundamentals of trust, empathy, and delivering value remain timeless. However, the tools, methods, and contexts in which we operate are changing
Navigating the Brave New World of Sales
In 45 seconds
Key Insights from the Barrett Event (28/11/24) with Alex Fein, RedBridge and Sue Barrett, Barrett:
Erosion of Trust:
Alex Fein discussed growing public scepticism toward institutions,
Trend 12 – Talking AND Walking Integrity
This is Trend 12 from Barrett’s 12 Business and Sales Trends for 2024. You can download the full report here.
In 30 seconds
Trend 12 highlights the vital fusion of rhetoric and action in upholding
How Prepared Are B2B Sales Teams for Social Selling?
In 30 seconds
B2B sales teams are adopting social selling, but many remain in the early stages of mastering it. Direct phone prospecting still plays a role, particularly for high-value and complex sales,
Why Team Alignment Is Your Greatest Profit Driver
In 30 seconds
Without alignment and between-team collaboration, companies lose more than revenue—they risk losing clients and employee morale. Miscommunication and silos lead to missed deadlines, poor
Quick Start Guide to Dealing With Narcissists at Work
In 30 seconds
Dealing with narcissists in the workplace requires vigilance, assertiveness, and a commitment to fostering a positive, ethical work environment. You can minimise their impact on productivity
Free Courses
The Sales Essentials Test Drive
Product Description
Sales Essentials Test Drive
The Test Drive is a cross section of The Sales Essentials Online Learning Programme.
The Sales ...
The Sales Essentials Course Introduction
Course Introduction: Sales Essentials Online Learning Programme
A free sales course, The Course Introduction is the first module of The Sales Essentials ...
Barrett Sales Trends
Barrett Sales Trends Report 2024
This business and sales trends report is dedicated to unfurling 'mythical truths', that have constrained business thinking. It's not one thing OR the other. The best results come from ...
Barrett Sales Trends Report 2023
We are on the cusp of the fastest, deepest, most consequential transformation of human civilization in history.
Being human-centred is about putting humanity back on the corporate ...
Barrett Sales Trends Report 2022
The first issue of the Barrett 12 Sales Trends Report was published in December 2009. It was titled ‘12 Sales Trends for 2010: No more “Business as usual”’. Sales trend 10 in ...
Barrett Sales Trends Report 2021
2020 has been one of the most trying year for many generations and we can’t wait for it to finish. We are over it and impatient for a sense of control, some degree of certainty, something ...
Barrett Sales Trends Report 2020
Businesses, governments, industry bodies and the global business community have been talking for decades about making changes and taking action to address climate change, reduce the ...
Barrett Sales Trends Report 2019
Trust is a vital element in our lives and, as such, it has been studied and debated for centuries. Trust is the belief that someone or something is honest and will not harm you, or ...
Barrett White Papers
Barrett Whitepaper: The History of Sales Methodologies - Why Some Work and Others Don’t
Every once in a while a new book on sales and selling appears in the stores that lays claim to contain the secret to sales challenges. Many of these books promote themselves as being ...
Barrett Whitepaper: Should selling be studied at degree level at University?
There has been no officially recognized benchmark for professional salespeople at tertiary level. Finance, Marketing, Production, Engineering, Business Administration, IT, Research ...