The proliferation of internet-based sales channels, that offer everything from simple items such as a toothbrush to some fairly complicated services including insurance, banking and even major items in the B2B sector means that the traditional role of product focused salespeople has changed. Sadly, some companies and quite a few salespeople continue to ignore the encroaching tsunami. So just what has changed? The long-time staple of selling (i.e. features and […]

It has been a long held belief that extroverts made the best sales people; the gift of the gab, being charming and persuasive, telling a good story, people oriented and friendly, and all that. However, given the increasing need to make well informed decisions and manage risk before we buy, our warm, chatty, convivial friends may need to learn a lesson or two from the more ambiverted/ introverted types many