Barrett Sales Trends Report 2012

The theme for Barrett’s 12 Sales Trends for 2012 is ‘Adapt or Perish’. This theme is borne from the turbulent and challenging economic time we now find ourselves living in. Many of us need to rethink how we do business, how we sell and buy, how we live our lives and how we engage with the world. With the looming potential of a second GFC, we are witnessing and experiencing a major transition from the Industrial Revolution to a brave new world of the New Tech paradigm. Economic conditions are expected to remain volatile in the coming 12 months and 2012 looks set to throw up a new set of challenges. Social, economic and political tensions bring uncertainty, with many businesses wondering what to expect and how to align their sales efforts moving forward.

Barrett has identified the 12 Sales Trends of 2012 to help guide businesses through the major transitions in how we sell and buy. Some of the trends are closely aligned however distinctive enough to stand on their own. Together they foretell major changes in the way we sell and do business. Today’s business and sales leaders will need to examine their go-to-market strategies and sales force structures as well as demonstrate courageous leadership as they navigate these uncharted waters. SNEAK PEEK: If you want to get a sneak peek of the overview of the 12 sales trends for 2012 before you buy go here