Barrett Sales Trends Report 2017

In times of major change, uncertainty and upheaval we have two choices: 1) bunker down, keeping our heads low, waiting for things to pass and settle down back to normal, or 2) embrace the change and ride the waves towards the future creating a new normal.

Opting for option 1 is dangerous and potentially foolish as we are likely to be left behind achieving only obsolescence.

Opting for option 2 is also potentially dangerous but more likely to achieve better outcomes as we proactively look at how we can make the necessary shifts and changes to stay out in front and remain relevant.

The theme for the 2017 Sales Trends is ‘Going from ordinary to extraordinary’. Its focus is to highlight the current trends that are driving better sales outcomes and what it takes to lead a sales team and run an effective sales operation now and into the future.

If we want to shift from ordinary to extraordinary it requires focused attention and daily practice working in concert with the sales team, executive C-suite, other departments, our supplier and our clients. There is no simple answer, no silver bullet to save the day.

If we want extraordinary results, we need to create the conditions in which to lead extraordinary sales teams and manage extraordinary sales operations.