This business and sales trends report is dedicated to unfurling ‘mythical truths’, that have constrained business thinking. It’s not one thing OR the other. The best results come from AND. It’s about working together, in harmony, collaborating to find a balance, purposefully adapting to changes with disciplined flexibility, as situations, markets and businesses evolve.
It’s time to move from ‘OR’ statements and situations to embracing ‘AND’ as the guiding principle in sales strategies and operations.
In 2023 we have worked with businesses across industries and we’ve seen firsthand how sales teams and operations that embrace a holistic mindset fare better in both results and team wellbeing.
This report explores how this shift in mindset can reshape our thinking and the landscape for sales and business success, offering insights into the most effective ways to achieve this delicate balance.
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