There’s no doubt about it – the sales world is a tough industry to work in. Even the most experienced and hardened sales person can make simple mistakes that will greatly affect the outcome of a transaction with a client.
Of course, we can learn from our mistakes – and from the mistakes of others. In this mini ebook, we’ve listed a series of conversations taken from several of the participants of Barrett’s Sell Like a Woman research project. You might find some of the stories familiar, or some may be very new and interesting!
Whether it’s falling prey to arrogance, under-rating your competitors, lacking a structured planning process, or just taking on too much work, our participants will run you through a list of miscalculations or errors – in most cases, all too human – and what they learnt from experiencing them. Hopefully you’ll be able to take their recollections on board, and use them to better your sales career.
Frustration is perhaps one of the easiest emotions a sales person can suffer – and here, we’ve got a rather revealing case study; a chain of emails that will show you just how badly succumbing to frustration can jeopardise a sale and destroy a client relationship.
Finally, we’ll show you just how crucial it is to understand the concept of being a professional sales person, as opposed to a professional visitor. Structure and discipline are paramount in our industry; ensure you’re confident about your sales plan when you deal with your customers.
The material in this book aims to help you understand that you are part of an enterprising, progressive industry that is changing the world for the better.
Remember: everybody lives by selling something. We hope you enjoy this mini ebook.
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